All kids want is for their parents to be less stressed, and to get off their phones, it’s often been noted and research has shown. Kids have attempted to flush their parents’ phones down the toilet and have thrown them out of car windows. “Only Connect,” E. M. Forster wrote, a phrase appropriated for many columns and articles about technology, but for families this means something different, and usually means removing the interceding technology. How can we better give our time and attention to our children? How can we meaningfully connect with them?
One solution has arrived, which Yes VC is proud to have invested in: Lovevery, a parent-child engagement miracle. It is a direct-to-consumer business started by Jessica Rolph, an Idaho-based serial entrepreneur, who previously founded Happy Family, an organic baby food company acquired by Group Danone for $300 million.
From birth, Lovevery children and their parents will receive at different stages of their development a box of toys, books, games and activities they can play together. The products will span from birth through early childhood and include a guide for parents for each developmental stage and its milestones. The products are beautifully designed, colorful, friendly, and we would say in the Scandinavian style exemplified by Marimekko and other Nordic companies. One thing that stood out to us at Yes VC when we were handling the products was how they emphasized parents’ participation, guidance, and engagement with their child. Jessica has partnered with Roderick Morris, a world-class marketer who focused on growth at prior startups. We’re excited about this investment and its tremendous potential not just as an investment but for its contribution to families.