How many varieties of yogurt do they have at Safeway? 107! Everybody wants to simplify their lives, save their cognition for things other than processing the incessant assaults of marketing and endless choice. Thus, we led the seed round in Public Goods, a company that mails you household necessities such as cleaning supplies and personal hygiene products, all free of cruelty, toxic ingredients and the need to blare their message at you. Their growth is strong! Watch for new product announcements–i.e. food!–coming soon. Get your lifetime membership from Public Goods’ Kickstarter campaign before it’s over.